Flint & fennel
With green spaces comes a need for empathy
We were approached by copywriter-turned-garden designer Bella Binns to brand her new Kent-based garden design business. The pandemic led to many people retraining as gardeners, so Bella’s new business needed to stand out from this sudden influx of green-fingered artisans. Together, we created a brand that showcases how she’s transferred her empathetic editing skills from copy to cobblestones.
Client
Bella Binns
Project type
Branding & Identity
Date
Our Role
June 2024
Design & Illustration
Credits
Bella Binns
Copywriting
A nod to the local landscape
We workshopped some new names for the business and chose ‘Flint and Fennel’ – two naturally occurring features of the coastal landscape in Kent. The two icons were drawn in a hand-cut collage style to reflect her editing process, and then layered together to create the brand icon. Paired with a simple yet soft typeface, the brand wordmark creates an empathetic and approachable feeling, whilst being practical and elevated.
Organically edited
Continuing the nod to Bella’s 20+ years of writing and editing, we created a suite of ‘cut and paste’ style illustrations, combining hand drawn patterns with collage-cut edges. The colour scheme draws both from the organic matter found in Bella’s soft landscaping, as well as a bright highlighter blue and post-it yellow referencing the early days of the sketching and editing process.
